The company’s gross margin - the percentage of sales less the cost of goods sold - is expected to be close to 70% in 2018, up from 62% in 2017.Įarlier in 2018, TomTom extended a July 2017 partnership with Baidu Inc., whereby it supplies the Chinese search giant’s Apollo driverless project with its HD mapping data. That’s because the firm’s two other segments - telematics, and automotive and enterprise - which operate more on a B2B model, generate higher margins. Goddijn’s challenge is to convince shareholders that the company’s business model has changed and that profit margins are widening even as the top line continues to weaken. TomTom shares have slid 4.8% year-to-date, doing marginally better than the basket of Amsterdam-listed midcaps which has fallen 6.7% over the same period. “The profits we’re generating there also gives us the opportunity to invest, for example, in growth activities.” “I do understand the problem that poses,” Goddijn noted in the interview, adding the decision was made not to divest the consumer business as TomTom is the best owner of the business, and it also is profitable. The company’s consumer segment, which makes the devices, accounts for more than 40% of annual revenue. The perceived reliance on personal navigation devices in TomTom’s sales mix is a concern for investors, said Joost Eijsink, a trader at Market Wizards BV. Also, it’s vying with companies such as Here and Alphabet Inc.’s Google in the race to dominate the “dynamic,” or HD maps, market.Īs consumers pick varied options to find their way on the road, 2018 sales at TomTom are set to halve to about 800 million euros ($981 million) from 1.7 billion euros in 2007 when the lion’s share of the company’s money came from selling sat-nav devices. TomTom, which has years of experience creating static maps - the kind embedded in traditional car navigation screens - is contending with the terminal decline of what used to be its core business - personal navigation devices. Goddijn, who has been leading the company since 2001, may not have much choice. “You could say that we’re already there with semi-autonomous driving, and the reality is that we’ll transition through stages towards a fully autonomous future.”
“For us, that’s not a problem, because we’re already moving to increasingly higher levels of automation,” Goddijn said in an interview. TomTom CEO Harold Goddijn is not losing any sleep over when that might be. The products, aimed at cutting petrol use for now, are part of the expanding technology needed for driverless vehicles - if and when they become ubiquitous.
TOMTOM HOME SLOW SOFTWARE
Later in 2018, the first trucks will hit the road with software and maps from TomTom that will automatically adjust speed when a curve or climb comes up. Self-driving cars may not be on the road anytime soon, but that isn’t stopping Dutch navigation device maker TomTom NV from investing in high-definition maps needed when autonomous driving becomes the norm. , wait 30 seconds and switch the car engine on again.Goddijn at the 2016 Noah technology conference in Berlin. To reset your device, switch off the car engine and then remove the TomTom Mazda Navigation System NB1 LIVE / Carminat TomTom / TomTom Smart Media-System Push the navigation module back into the cradle. Then press the reset button on the back of the navigation module for at least 20 seconds. To reset your navigation module, first remove it from the cradle by pressing the release button. The reset button is on the bottom of your device. Use a straightened paper clip, or something similar, to push the reset button for 20 seconds.
Pull the back cover off the device by holding either side of the cover and pushing the device through the centre of the cover. Remove the Mount from the device by pressing the release button on the Mount. If you have a TomTom START (2009) or a START² / START Classic (2010), do the following: Press the On/off button for at least 5 seconds. Make sure the charging light on your device is on. To reset your TomTom device, do the following:Ĭharge your device for at least 2 hours before trying to turn it on again.
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